Ratings known to the insurer and the use of their services

Results: the ratio of levels of knowledge and using the services of insurance companies
Choose one statement for each insurance company that best meets your perception of the company (data from the regular survey "Monitoring the retail market. Insurance Companies" for the IQ09).
The study found that the most pronounced commitment to consumers to "Rosgosstrakh" and "Ingosstrakh". For example, a quarter of respondents said they would prefer to use only the services of the company first. The second organization voted about one fifth of the respondents. Third place was taken, "Spassky Gate," which is sympathetic to the 9% of study participants. Interestingly, in the remaining companies have not shown people strong attachment, which indicates that customers are willing to consider the proposals and select the various insurance companies to find the most optimal option.
The study also showed that most people, deciding on the choice of an insurer's still considering several possible options for themselves. For example, more than one third of respondents indicated they would prefer to use the services of "Rosgosstrakh" or "ROSNO", another 30% were not averse to storudnichat with "Ingosstrakh". Note that, despite the fact that many (38%) were willing to consider the proposals as "Rosgosstrakh" and "ROSNO", the latter on the degree of commitment to consumers lagged behind rival by 20 percentage points. In general, we can conclude that the vast majority of respondents were uncritically to insurers that operate in the domestic market. Even those organizations which are ill-informed many respondents have a chance to get its customers, who expressed their willingness to use the services of these organizations in some circumstances. Such circumstances may include discounts, promotions, recommendations of friends, the presence of offices in other cities, etc. Only a small proportion of respondents (less than 5%) expressed the address of a company a certain dissatisfaction, noting that she would never take advantage of its services Due to the presence of negative experience, which is associated with it.
From the above, you can make one conclusion: the greater the popularity of the company, the more people who want to work directly with her. Thus, only less than 3% of the participants noted that the first hearing, for example, the "Rosgosstrakh" or "Ingosstrakh". For comparison, more than half of the respondents have not heard anything about "of Czech insurance company," the "Energogarant." Accordingly, the first want to work at least 21% of respondents. While little known to any company willing to work no more than 3%. As an exception can be identified except that "Spassky Gate," which, in spite of the occupied third place in terms of commitment to consumers is not known for 11% of respondents. Approximately the same number of people who, on the contrary, customers are willing to be solely this organization. Most likely, this situation can be explained by the fact that this company, the study found, is much broader than is known to Muscovites, rather than the inhabitants of the regions, many of whom have never even heard of the existence of such insurer. But the majority of respondents from the capital know him and appreciate.
I would also like to note that "Rusgosstrahu" and "Ingosstrakh" managed to create the most favorable image, to be able not only to obtain fame and trust of both real and potential customers, but also to create a holistic view of himself. Thus, only 2% and 4%, respectively, found it difficult to characterize these organizations. The rest of the study participants readily appreciated their work and the evaluation was positive.